TagHive, Samsung incubated startup aims growth in India and South Korea By CIOTechOutlook Team

TagHive, Samsung incubated startup aims growth in India and South Korea

CIOTechOutlook Team | Monday, 30 January 2023, 04:00 IST

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TagHive, an education technology firm formed and operating in South Korea, stands out among the many startups there thanks to its CEO and founder Pankaj Agarwal.
 
Agarwal attended the esteemed Indian Institute of Technology in Kanpur after being born in a tiny hamlet in northern India. Through the Creative Lab initiative of Samsung Electronics Co., he launched TagHive.
 
"I've met some foreign startup business people in Korea, but I think I'm the only one from India," Agarwal said in fluent Korean in an interview with Yonhap News Agency.
 
He has an MBA from Harvard University and a master's degree from Seoul National University. His professional journey started with Samsung, which he joined in 2004 through a campus recruit programme.
 
"When working at Samsung, I proposed an idea but it was turned down," the Indian businessman said. "But I developed the idea further and I was told to go to C-Lab."
 
His concept involved a wireless electronic signal system between a main receiver, such as a smartphone, and remote controls that could function even in the absence of an internet connection or access to a power source.
 
He took the concept to develop the interactive classroom solution at C-Lab and release TagHive in 2017.
 
Under the "ClassKey" brand, TagHive provides clicker-based classroom response systems and AI-powered self-assessment solutions for use in educational settings.
 
 
With a clicker in their hands, each student participates in class by pressing buttons to select "Yes" or "No" in response to the teacher's queries or clicking the numbers to answer multiple-choice questions.
 
On the lecturer's screen or a smartphone connected to the clickers, the instructor reviews the students' responses.
 
"ClassKey" also offers a program to carry out instant polls or elections to pick the classroom president and other leaders.
 
"The teacher receives data from all students and can evaluate their proficiency and related statistics, including the percentage of correct answers, with one click," Agarwal said. "If a majority of students were wrong, the teacher can change the teaching style to lower the difficulty."
 
As per him, 1,800 sets of "ClassKey," which have 25 clickers in a single unit for a classroom, have been sold in South Korea, and the product's customers are really happy with it.
 
Of the 120,000 total classrooms in the nation, it makes up around 1.5%.
 
Agarwal stated that TagHive is focusing on the larger Indian education industry, which includes 1.5 million primary and secondary schools.
 
In India, the business markets its clicker solution under the "Class Saathi" brand name. Saathi is Hindi for "friend."
 
He claimed that last year, about 2,000 sets of "Class Saathi," each with 40 clickers, were sold. In 2019, TagHive established a presence in Kolkata and released the product and subscription service, but was forced to postpone the plan for around three years because to Covid-19.
 
"Our product, which requires no internet or electricity, is very useful in India where many regions are still underdeveloped," he said. "But India has relatively high smartphone subscriptions and nearly all teachers have them. They can teach students with 'Class Saathi' even in a school in a small remote area."

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