Livingston India-Transforming Test & Measurement Industry with Optimal Test Equipment Rental
Renting test equipment was not really a part of Indian technology culture in the past, but in recent years the benefits of renting are finally starting to be realised universally. Companies are now increasingly using a rental approach to source the test instrumentation they need and are reaping the rewards in terms of increased convenience, greater flexibility and lower financial impact on their business. But to keep pace with the poising growth of rentals, equipment dealers need to overcome challenges (like balancing rental needs against sales needs and forecasting equipment servicing & repairs) to be successful in the rental market. Livingston India, headquartered in Gurgaon, with a satellite office in Bangalore offers a unique proposition to the vibrant Indian Telecommunication and Semiconductor Development sector. Established in 2010, Livingston has dramatically transformed the Indian test and measurement industry in a short span of time. Company works with leading firms involved in telecommunication, semiconductor manufacturing, and electronic development/production, aerospace and industrial electronics. It has a highly skilled and proactive customer service team, which is backed up by an engineering support team with the in-depth product and application knowledge required to ensure customers’ expectations are always met. The huge success of Livingston India stems from the innovative business models it has developed and the economies of scale it is able to bring to this sector. This success is underlined by the staggering growth the company has witnessed over the last two years. In 2014 its annual revenue increased by over 100 percent compared to 2013 and its revenue in 2013 was a 200 percent rise on that of 2012 - something that is even more remarkable when you take into account that this was achieved in what has been a flat market. The impressive growth figures attained by Livingston India during this period have made it the dominant player in test equipment rental throughout India, dwarfing all of its competitors.
Livingston India has a variety of different equipment sourcing options which can be tailored to suit customers’ specific needs
Moving ahead, Indian technology companies are now demanding access to state-of-the-art test equipment that comes from a reliable and dependable supplier. So the company ensures that all its equipment is regularly recalibrated and is maintained in excellent condition. Livingston India also offers its customers equipment to cover the items which are being repaired, thereby safeguarding them against loss of revenue through
equipment downtime. Moreover, by providing equipment via highly cost effective rental route, Livingston India is responding to the demands of maximum cost effectiveness by offering an extensive range of test equipment from the world’s leading manufacturers, including Anritsu, EXFO, Fluke, JDSU, Kaelus, Keysight, Rohde & Schwarz, Sumitomo, Tektronix and Yokogawa. The product portfolio of company includes test solutions for 3G/ LTE, PCIE Gen 2,3 and 4, USB 3.0, optical time domain reflectometers (OTDRs), high speed data transmission, testers, PIM testers, fibre splicers, optical spectrum analysers, oscilloscopes, logic analysers, cable/antenna testers, power quality analysers, network analysers, signal generators and drive test equipment.
Livingston India has a variety of different equipment sourcing options which can be tailored to suit customers’ specific needs, ensuring that the equipment chosen is best option for particular test requirements and available budget of the client. Apart from standard short and medium term rental plans, there are long term leasing and buy-to-rent programs that also need to be considered. On-going maintenance, calibration and repair activities are all clearly essential to ensure the quality of sourced test equipment so that it can provide continued trouble-free operation to the customer. Thanks to team of highly experienced engineers it employs and the strong relationships it has built up with local vendors, Livingston India is able to ensure that the technical support it caters is of the highest calibre. The extensive stock of equipment it holds with its inventory is another way in which it differentiates itself from the competition. Besides, being a part of the Microlease Group, company has the backing of a global network of resources.
In addition to its well established and extremely successful test equipment rental services, Livingston India is responding to market demands for more effective management of test equipment inventory. It accomplishes highly optimised logistics solutions to suffice the specific needs of customers. A substantial increase in equipment utilisation can be seen (in some cases as much as 70 percent higher) through repurposing redundant equipment, as well as generating a source of funds for re-investment.
The renting of test equipment from a reputable supplier like Livingston India is becoming far more attractive than direct purchase, which has numerous associated risks and calls for upfront payment. Through the vast breadth of its offering and the authoritative advice it can give to customers, Livingston India is way ahead of its rivals and redefining the way the test equipment is sourced in India.
“It often makes better business sense to rent or lease cars and business premises rather than purchasing them outright. So why don’t more companies take the same approach to equipment procurement? Procuring test equipment can be likened to buying, leasing or renting a car. The prospective buyer must look at how long the car is needed for and then weigh up not just the purchase price, but also the recurring costs associated with it. Just as car engines need to be fine-tuned to keep them in perfect working order, so too does test equipment – albeit on a much more sophisticated scale” explains Shailendra Kalra, Managing Director of Livingston India.
Livingston India has a variety of different equipment sourcing options which can be tailored to suit customers’ specific needs, ensuring that the equipment chosen is best option for particular test requirements and available budget of the client. Apart from standard short and medium term rental plans, there are long term leasing and buy-to-rent programs that also need to be considered. On-going maintenance, calibration and repair activities are all clearly essential to ensure the quality of sourced test equipment so that it can provide continued trouble-free operation to the customer. Thanks to team of highly experienced engineers it employs and the strong relationships it has built up with local vendors, Livingston India is able to ensure that the technical support it caters is of the highest calibre. The extensive stock of equipment it holds with its inventory is another way in which it differentiates itself from the competition. Besides, being a part of the Microlease Group, company has the backing of a global network of resources.
In addition to its well established and extremely successful test equipment rental services, Livingston India is responding to market demands for more effective management of test equipment inventory. It accomplishes highly optimised logistics solutions to suffice the specific needs of customers. A substantial increase in equipment utilisation can be seen (in some cases as much as 70 percent higher) through repurposing redundant equipment, as well as generating a source of funds for re-investment.
The renting of test equipment from a reputable supplier like Livingston India is becoming far more attractive than direct purchase, which has numerous associated risks and calls for upfront payment. Through the vast breadth of its offering and the authoritative advice it can give to customers, Livingston India is way ahead of its rivals and redefining the way the test equipment is sourced in India.
“It often makes better business sense to rent or lease cars and business premises rather than purchasing them outright. So why don’t more companies take the same approach to equipment procurement? Procuring test equipment can be likened to buying, leasing or renting a car. The prospective buyer must look at how long the car is needed for and then weigh up not just the purchase price, but also the recurring costs associated with it. Just as car engines need to be fine-tuned to keep them in perfect working order, so too does test equipment – albeit on a much more sophisticated scale” explains Shailendra Kalra, Managing Director of Livingston India.
